In collaboration with Milan-based Photographer Mara Palena and Stylist Claudia Cerasuolo, our latest campaign for 22.1 ‘Avenue d’Ivry’ takes a nostalgic lens to the collection, capturing the nonchalance of 90s youth culture. Palena’s imagery employs a candid mix of MiniDV, handycam and film in its vignette of urban adolescence, an ode to a lost sense of freedom and tribe.

Loitering in inner-city spaces and dressed in a contrast of denims and leathers - the cast embodies the narrative and characters of 22.1 as envisioned by Creative Director, Lyna Ty.